Nearly 88% of website visitors remain anonymous during their buyers journey, representing a huge missed opportunity for lead generation.
To bridge the gap, a new class of tools has emerged to identify anonymous website visitors and turn them into actionable leads. DataRevIQ uses advanced AI identity resolution techniques to capture visitor contact details (like verified emails, names, addresses, and socials, etc.) even if no form is filled.
DataRevIQ a person-level visitor identification platform shows how it compares against other leading vendors including Koala, RB2B, and Conversion.ai along with notable competitors in the space.
We focus on three key areas for each vendor: match rate (identification rate and accuracy), pricing models, and integrations with marketing/sales tools.
Both DTC use cases are considered, with an emphasis on how these platforms drive lead generation and conversion.
DataRevIQ, (circa 2018) positions itself as a GTM person-level visitor ID solution for both small businesses. Unlike older IP-based tools that only reveal the company name, DataRevIQ provides the actual individual’s identity (verified email, name, address) for each identified visitor.
Our software identifies anonymous website visitors with a 94-96% match rate accuracy. This is significantly above industry averages of 20-30% with most providers delivering inconsistent match rates due to static databases and cookie matching.
Using a blend of probabilistic, deterministic, and advanced ID fingerprinting technology that identifies the actual names, emails, mailing addresses, and company details of your website visitors, revealing the exact contact data.
Recently, we reported an impressive 40% lead-to-conversion rate for the identified leads, meaning nearly half of the people they identified eventually converted down the funnel (an exceptionally high outcome compared to typical single-digit conversion rates). Suggesting the emphasis on data quality to yield warm lead opportunities.
DataRevIQ offers a 14-day free trial with up to 200 free leads to start. Paid plans are tiered by monthly identified lead packages. B2C plans start at $69/month for ~200 in-market leads, and B2B plans start at $99 ~ for 100 in-market leads. We only charge for accurate data.
Plans include the full verified person data (contact info) and integration features. Notably, no long-term contracts are required and subscriptions are month-to-month with cancel-anytime flexibility.
We provide a “one-click” CRM integration and real-time notifications sending identified leads to CRMs like Salesforce, HubSpot, and Reply.io (and to collaboration tools like Slack).
Our platform integrates with Clay to enrich verified mobile numbers, instantly. Direct integration with Meta and Google for retargeting and custom audience optimization.
DataRevIQ, (circa 2018) positions itself as a GTM person-level visitor ID solution for both small businesses. Unlike older IP-based tools that only reveal the company name, DataRevIQ provides the actual individual’s identity (verified email, name, address) for each identified visitor.
Our software identifies anonymous website visitors with a 94-96% match rate accuracy. This is significantly above industry averages of 20-30% with most providers delivering inconsistent match rates due to static databases and cookie matching.
Using a blend of probabilistic, deterministic, and advanced ID fingerprinting technology that identifies the actual names, emails, mailing addresses, and company details of your website visitors, revealing the exact contact data.
Recently, we reported an impressive 40% lead-to-conversion rate for the identified leads, meaning nearly half of the people they identified eventually converted down the funnel (an exceptionally high outcome compared to typical single-digit conversion rates). Suggesting the emphasis on data quality to yield warm lead opportunities.
DataRevIQ offers a 14-day free trial with up to 200 free leads to start. Paid plans are tiered by monthly identified lead packages. B2C plans start at $69/month for ~200 in-market leads, and B2B plans start at $99 ~ for 100 in-market leads. We only charge for accurate data.
Plans include the full verified person data (contact info) and integration features. Notably, no long-term contracts are required and subscriptions are month-to-month with cancel-anytime flexibility.
We provide a “one-click” CRM integration and real-time notifications sending identified leads to CRMs like Salesforce, HubSpot, and Reply.io (and to collaboration tools like Slack).
Our platform integrates with Clay to enrich verified mobile numbers, instantly. Direct integration with Meta and Google for retargeting and custom audience optimization..
Exact Visitor Data
Get the exact contact information of the people who actually visit your website.
Integrated Reporting
Real-time reporting allows you to monitor your DTC lead generation data collection.
Advanced Filters
Advanced filtering allows you to capture only the DTC leads you want, for ICP and intent optimization.
Suppression Lists
Integrated suppression lists ensures you are only capturing new potential customers.
Budget Controls
Integrated budget controls give you full visibility and control over your spend.
Data Enrichment
Fill the gaps with your in-house data, form fills, and 3rd-party lead lists by enriching missing contact details and demographic insights.
Lead generation performance ultimately depends on both the data and how it’s used. Investing in data quality and immediate multi-channel engagement yields far better lead-to-sale conversion rates than the spray-and-pray methods of old.
The industry averages (20–30% match rates, <1% conversions) are being shattered by solutions that can marry first-party data, third-party identity graphs, and smart automation.
As privacy regulations tighten and third-party cookies wane, owning an accurate pipeline of visitor identities will be a key competitive advantage.
When considering a solution consider your specific needs: volume vs. precision, platform features vs point solution, and budget and compliance considerations. That the old paradigm of guessing “who visited my site” is being replaced by actionable answers and those answers can dramatically boost lead generation and sales pipeline when harnessed with the right strategy
Lead generation performance ultimately depends on both the data and how it’s used. Investing in data quality and immediate multi-channel engagement yields far better lead-to-sale conversion rates than the spray-and-pray methods of old.
The industry averages (20–30% match rates, <1% conversions) are being shattered by solutions that can marry first-party data, third-party identity graphs, and smart automation.
As privacy regulations tighten and third-party cookies wane, owning an accurate pipeline of visitor identities will be a key competitive advantage.
When considering a solution consider your specific needs: volume vs. precision, platform features vs point solution, and budget and compliance considerations. That the old paradigm of guessing “who visited my site” is being replaced by actionable answers and those answers can dramatically boost lead generation and sales pipeline when harnessed with the right strategy
Take your outbound retargeting motion to the next level and start engaging with anonymous in-market buyers before your competitors know they exist.
Take your outbound retargeting motion to the next level. Turn anonymous website traffic into pipeline before your competitors know they exist.
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